5. February 2018.
HOHNER – Play the Original campaign
There has long been a special bond between HOHNER and the musicians who choose to play this famous brand. From the development stage onwards, the original HOHNER sound has always been created in close cooperation with leading artists, which is why stars such as Bryan Adams, Bob Dylan, Matt Hensley or Howard Levy have always known they can depend on it. Reason enough for HOHNER to make this lasting connection the central focus of promotional activities in 2018 with the new campaign “Play the Original”. Parallel to the NAMM Show (January 25th – 28th 2018), the leading international trade fair in the musical instrument sector, HOHNER had launched the campaign in the most important markets worldwide and will follow it up throughout the whole year.
Play the Original artists as different as Johnny Kongos (KONGOS), Solveig Heilo (Katzenjammer), Steve Baker or Los Tigres del Norte cover a wide musical spectrum ranging from pop to blues to Norteno and beyond. What they all have in common, however, is their passion for their music, their individual style and their deep connection to their HOHNER instrument. That really does make them absolute originals!
You can also be an original. Play HOHNER and choose your new instrument here.